Video Quality vs. Video Quantity: Which Gives More Value to Consumers?
The current market behavior now places the consumer above the producer and consumer are not longer under the mercy of the producers but the tables have turned, and this is the reason why producers need to work hard in finding ways to cultivate this relationship with their consumers in order to please them and gain their loyalty. As the race gained momentum, achieving ‘customer satisfaction’ outpace all other efforts relative to benefiting its consumers. When you say the consumer is king, it is not a one sided thing because on the other side are the producers who are looking at it from the consumer’s point of view of what constitutes great products and services.
In today’s business environment one has to take into consideration prerequisites set by consumers on how their want their products and services given to them like, for example, if you are offering coffee to your consumers you have to match it by the way they drink their coffee. What this means is that to barely hand over a cup that spills or a universal cup to carry all the producers products – like open holes for straws, which can still cause a spill can aggrieve and wrong a consumer.
Another high level of gratification in the marketing world falls under ‘information dissemination. Everyone today affects that fact that content is king. It is not only having instant information or entertainment, but people also want to be satisfied or enlightened with what they read or what they watch. This means that you don’t only give something for your viewers to watch or read per se, but they have to see value in it even while information is gradually supplies to them. And here comes the difference between video quantity and video quality.
It is not enough to simply produce as many videos as you can (video quantity) but rather the kind of video that you provide (video quality). This means that you have to produce a video with the right content for your audience. This also means, that while great articles and infographics are brilliant at informing the reader, the emotions that videos evoke are unlike anything that can come from print.
So in marketing today, video is now king and not just any video but that which contains the proper value. Distributing your content via videos gives your consumers a more instantaneous content comprehension and awareness which is why around ninety six percent of people say that it helps them make their buying decision. This includes a high percentage of people who say that watching an interesting video leaves a positive impression of the brand.
Today, selling products can give you success if you are able to build an emotional connection with your prospective client.